This Recovery Housing product by nature has multiple audience types - residents/potential residents, the indirect public (family, friends, professionals) and Recovery House owners/operators. I went through our research notes and findings from the project, as well as consulted with Tyler, my main point of contact from the client, and worked to develop in-depth user personas.

The main categories that I established were specific demographics and a background in relation to drug abuse, goals/road blocks in life and potential benefits/pain points with the website we were building. For Recovery House owners/operators, I also added a category of what I imagined the users’ most use sections on our website would be. My intention with the standardized categories was that they would make comparing and contrasting easier between audience types when discussing any website details or a feature priority and how they would affect users.

I ended up presenting the details of 15 diverse personas to the client, with the intention that the differences and relations between all of them could hit a majority of use cases that we wanted to be sure to consider. An example of some of those personas are below. The design was also intentional - the backgrounds were color coded to differentiate between those three audience types I mentioned above, and the layout was block-style with icons, for consistency and therefore easy comparison between different personas and I added photos to make the personas more realistic for everybody.